- Key signifiers and iconography.
- Story lines and plots.
- Characters and their functions.
- Stars/celebrities.
- Use of camera, sound and editing.
- Use of dialogue, language and music.
Genre and expectation -
- Genre contain generic conventions that audiences expect and gain grafification from.
- Familiarity.
- Informed choice.
- Blue print to use and experiment with/on.
- Proves popularity (can almost guarantee).
The "same but different" - Nick Lacey (1999)
"The familiar and the unexpected" - G. Burton (2000)
Genre change -
- Hybridity.
- New techniques and technology.
- Modern social issues : changing times.
- Different characters.
"difference is absolutely essential to the economy of genre." - Steve Neale.
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